7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

Interior Design Equipment is Something That Every Designer Will Need and Buying Online is an Option

You should quickly find interior design equipment on today’s market – you just need to understand where to shop. Have a scan on 1 or 2 sites and see what you will find. For those who undertake a number of lookups in the search engines you’ll more than likely be faced with a variety of offers and savings which can be worth it.

Whatever you are searching for on-line, you should have no difficulties finding what you long for. You will discover a lot of different choices available therefore you should never have any problem in the least finding good bargains which are adequate for your needs. You’ll have to take your time while you’re surfing around the net to guarantee that you are informed regarding all kinds of things on the current market.

There are plenty of selections to select from and you’ll believe it is tough to make a decision. Well, in the event that’s the case then you definitely ought to keep reading to discover ways to go for the appropriate products for your wants. Additionally, you will need to establish your self a financial spending plan so that you do not overspend and waste money on a offer that’s not more than worth it.

The very first thing you should think of is the purchase you are intending on. This will be a critical part of your respective choices so you should definitely fully grasp what you will be looking for before you purchase anything at all or accept anything. It is critical you’re made tuned in to almost everything offered on today’s market so that you can make smart conclusions.

You will then need to take into account the type of interior design equipment available on today’s market and be diligent to discover what choices are best suited to your wishes. It really is fairly trouble-free to acquire what you are shopping for when you hit the internet and have a good look into it.

If you have a good browse around via the web you might find that there are many possibilities. Have a very good read and do some lookups on Google to find out what comes up. You will probably be very impressed at the amount of options for an extremely straightforward investment.

General Interior Design Ideas

Most homeowners around the world are consistently seeking new ways via which they can get the results they want to amplify their home’s interiors. In order to accomplish this, they are ever willing to go the extra mile and get access to the best of tips and tricks provided by some of the most reputed names and brand in the interior designing industry. Today, one of the most formidable platforms that has been able to provide homeowners with this level of expertise is that of the internet where its plethora of blogs, sites and portals have provided individuals with enthusiastic aspects via which it can be achieved. There are a number of interior designing ideas that can be procured from the web world, each of which are capable of inspiring homeowners to make its applications vivid in their own households. Fact of the matter is that the World Wide Web is overloaded with these interior design ideas that it can become a daunting task to find the perfect ones that are capable of living up to the expectations of those that need it. What needs to be understood is that the best of interior designing ideas can only come from the best in the industry. Hence, if you are opting for a platform to provide you with the best of interior design ideas, you would need to scout the web effectively so as to make sure you can get the best of tips, advice and DIY notes.

As people around the world keep on trying to find new ideas to amplify their home’s interiors, they are poised with the most difficult task ahead of them – How to do it? This is where online blogs and portals step in and offer individuals with the best of ways which will help them accomplish their tasks. There are a few sites that offer individuals with samples to be inspired by. There are other sites that offer social networking platforms so that homeowners can interact with other interior designers across the globe. Truly speaking, the internet has certainly brought the world closer together. With the help of such a multitude of options available in the online world, home owners and interior designing fanatics will be able to get their next big idea adorned into their own homes. If these sites and informational portals do not serve up its purpose to those interested, individuals can opt for DIY sites that offer individuals with eBooks and manuals that would help them achieve their desired interior results as per their financial and personal specifications. If you are on the lookout to get inspired with interior design ideas, you would be able to find these informational resources on the net to help you out. Scout the web world frequently from the best of places and stay abreast of the latest happenings that will help transform your home into an interior haven. What you need to understand is that you should always keep yourself to ideas.

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